RP - Paris

Our Story


Formula Life is THE digital (and print) platform that focuses on the finer side of life inspired by the global sport of Formula One and Formula E motor racing.  Our cutting edge innovation delivers high quality, trend setting, and original content to a high value global audience. 

Formula Life was created in 2013 with three clear objectives:

  • Satisfy the exploding demand for high quality content and influence that genre
  • To capitalise on a significant gap in the luxury lifestyle market by creating a top quality motor racing  media brand
  • Build a valuable content bank of IP, becoming the ‘go to’ brand and influencer of high end related lifestyle topics

Discarding the traditional publishing paradigm in favour of a new disruptive, interactive, content led model, Formula Life’s core strategy stands on 3 pillars:

1.  Quality multi-media content creation – video – pictorial – editorial

2.  Multi-channel distribution – digital – physical – wearable tech – events

3.  Audience engagement – building and monetising a global audience